With all the over-built, over-hyped products out there, it's pretty hard to find comfortable shoes that you can live with. And so that's how Simple started, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality. They believe that HOW they make their shoes is just as important as WHY they make them. That means finding more sustainable ways of doing business so they can make a gazillion more. Simple: The nice little shoe company getting in touch with its inner hippie.